Tag Archives: product

Verizon Enterprise launch cloud backup product with Actifio

cloud puzzleVerizon Enterprise Solutions has launched a new cloud backup service alongside Actifio, aimed at accelerating application development, and improving business resiliency.

The new offering, which will be available to customers using a virtualized environment, to create unified hybrid cloud environment with the aim of making data easier to manage, access and protect. The product will be available for customers in North America in June, and other regions towards the end of the year.

“The complexity of legacy infrastructure limits the ability of many enterprises to innovate around their data,” said Dan Jablonski, Director of Cloud and IT solutions, Verizon Enterprise Solutions. “We chose Actifio’s class-leading copy data virtualisation technology to power this new offering because it means we can now offer customers a simple, single solution to protect, move and store data in our cloud. Together with Actifio, we’re helping clients to be more agile so they can deliver better experiences to their own customers.”

The new offering is built on Actifio’s technology, which it claims will allow customers to move data back and forth between the customer premise and Verizon’s cloud-based infrastructure, allows self-serve instant access to data to improve speed of deployment and improve resiliency and availability by protecting data across the full range of conventional protection use cases.

“Data is the lifeblood of business, and it’s essential to have access to the data and applications you need when and where you need them,” said Ash Ashutosh, CEO of Actifio. “This next step in our relationship with Verizon will enable us to provide exactly that to more customers around the world, more easily and efficiently than ever before. We are thrilled to take this step forward with what is becoming one of our most important and valued cloud service provider partnerships.”


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Adobe gets creative with new data visualization product

Adobe company logos are seen in this picture illustration taken in Vienna July 9, 2013. Picture taken July 9, 2013. To match Special Report TAX-BIGTECH/ REUTERS/Leonhard Foeger (AUSTRIA - Tags: BUSINESS SCIENCE TECHNOLOGY LOGO) - RTX11VPB

VB INSIGHT:

Adobe is a strong and active player in the marketing tech landscape. We’ve studied their solutions in market across marketing clouds, mobile analytics and acquisition tools, and marketing automation tools at VB Insight. Frankly, with so many digital marketing solutions across so many areas — audience targeting, campaign management, social media, etc. — the company has to have a sturdy analytics platform integrating those disparate, but related marketing functions. Today, the company is introducing Analysis Workspace in Adobe Analytics, a reporting and data visualization tool to better help companies communicate what’s happening across all of these channels.

Data analytics is really tricky for most companies. But it’s a critical means to an end. You can’t have great marketing — social marketing, online advertising, even customer service — without great analytics. And since marketing is increasingly becoming wildly data dependent while taking on more responsibility for the overall customer experience, the use of data analytics across any organization simply needs to proliferate.

Except there’s one big, hairy problem there.

From VentureBeat

VB just released The State of Marketing Analytics: Insights in the age of the customer. $ 499 on VB Insight, or free with your martech subscription.

Most companies don’t have the skills in house to make sense of all the data. McKinsey is projecting that by 2018, demand for data scientists may be as much as 60 percent greater than the supply. Suffice it to say, companies are struggling to fill this gap with adequate data talent.

In our own recent report on marketing analytics, we asked over one thousand marketers two questions on this topic:

  • How effective is your marketing organization at generating insight?
  • How effective is your greater organization — outside of marketing — at translating that insight into action?

Unfortunately, for most marketers, this confidence level falls somewhere between “somewhat” and “not very” effective.

analytics effectiveness

Adobe is hoping its new visualization product, now available to all customers using Adobe Analytics suite, will mind that gap and help companies create better dashboards with broad business appeal — stitching together disparate data sources into a single view that makes sense for multiple lines of business — to more than just data analysts.

In a demo of the Analysis Workspace product yesterday, I saw a dashboard that’s flexible, can be built by non-data analysts, and could meet endless marketing insight functions for a business.

Adobe Analysis Workspace Screenshot

Above: Sample Adobe Analysis Workspace

Analysis Workspace — Highlights:

  • Simple, Photoshop-inspired Workflows: Analysis Workspace lets users simply drag and drop dimensions, metrics and segments to create any type of report.
  • Intuitive Data Visualizations: After dragging relevant components into an Analysis Workspace table, visualizations are applied to the table data set in real time. These visualizations can be easily manipulated, allowing users to resize, rename and swap between different charts and graphs with interactive elements — while introducing new sharing functions to better communicate insights.

Marketing dashboards are a dime a dozen. With over 800 tools in market supporting marketing data analytics, and plans for companies of all sizes to massively increase spend on analytics, one can’t overstate the importance of making sense of all this data. Adobe is hoping its latest product will help the non-data scientist come up to speed with marketing data.

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